In bygone days, the small fishing port of Biarritz was mainly populated by whalers. This changed abruptly when the French emperor Napoléon III and his wife Eugénie made it their favourite resort in the second half of the 19th century.  Napoléon III built Eugénie a wondrous palace, which led to Biarritz becoming a seaside resort. Other European royals and wealthy families, especially from Russia, rivalled in the building of sumptuous villas on the Basque coast.

The charm of Biarritz with its fishing port, the Chemin du Rocher, its covered market, the Rocher de la Vierge, beaches, and its resolutely Basque culture can give a decided flavour to your incentive trip or corporate seminar.

Nowadays people come for the surfing, Basque pelota and rugby. Espelette pepper has had a revival, to the delight of all great chefs, and nouvelle cuisine crafted by talented young chefs gives a new twist on traditional Basque cuisine and tapas.

Those attending your corporate seminar, board meeting, team-building trip or convention will appreciate the diversity of activities available in Biarritz on a Basque theme.

Accommodation in Biarritz

There are hotels of all sizes and categories in Biarritz and the surrounding region, which are perfectly suitable for organising a corporate event (AGM, seminar, roadshow, board meeting, press trip, incentive or team-building trip)

  • A legendary luxury hotel inaugurated in 1893, the Hôtel du Palais (former Villa Eugénie, named for the Empress), for distinguished, de luxe VIP stays.
  • A lovely 5-star hotel with a smart, sophisticated decor: the Régina Biarritz Hotel & Spa MGallery Hotel Collection has 65 rooms reserved for small events.
  • A few 4-star hotels have meeting rooms, in particular the Radisson Blu.
  • Many small charming hotels.

Things to do in Biarritz

Basque culture is an obvious theme for activities organised in Biarritz. Our agency has designed some original, entertaining incentive programmes combining team building and exploring to usefully round off the programme of your seminar, convention or company trip.

  • Surfing lessons
  • Excursion in SUVs through the hinterland and lunch in a “venta” (or typical country inn)
  • Organisation of a rally to visit the region in 2CVs
  • Basque pelota tournament
  • Rafting and canyoning
  • Golf

Event receptions in Biarritz

  • Dinner in a cider house with Basque choirs
  • Fishermen’s dinner
  • Pelota party
  • Tapas party in San Sebastian
  • Organisation of a gala night in a historic château or private villa

Program suggestion


Organised by event agency PREFERENCE EVENTS

Day 1

Participant welcome - Lunch at the hotel - Haka to inaugurate the plenary sessions orchestrated by former rugby international Michael Clamp - Seminar: the values of rugby in the corporate world - Party on a marine theme in an exclusively-booked museum

Day 2

Team-building day: Basque challenge in an SUVs with several stages including surfing and variations on Basque pelota - Basque lunch in a nearby farm - Gala night on a “Roaring Twenties” theme in an exclusively booked château

Day 3

Morning free, relaxation and shopping - Cocktails with buffet lunch at the hotel - Departure - End of the incentive trip to Biarritz.

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