CARTIER – LAUNCH OF THE PERFUME CARAT

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CARTIER - LAUNCH OF THE PERFUME CARAT

CARTIER
LAUNCH OF THE PERFUME CARAT

100 Cartier representatives met in Marrakesh for the launch of the brand’s new perfume : CARAT.

The project

After various teasing workshops, an imaginative activity was laid on in a luxury setting to reveal the perfume: a giant escape game in a hotel suite. They then enjoyed a wonderful rooftop party with a panoramic view of the Marrakesh Medina and the Koutoubia, which wound the event up in style.

Outcome

The 100 brand representatives left brimming with enthusiasm for this perfume, the new market must-have.

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