SWEET ARGAN OIL
SETTED UP FOR
GARNIER entrusted Preference Events with the organisation of a trip to Agadir, Morocco, for some 30 European influencers. The aim? Promote L’Oréal business with women from an argan oil cooperative in the region and leverage this initiative to promote a positive, committed vision of the brand in social media.
Throughout the stay, the agency inspired content creation, laying on unique experiences in order to conjure up a world suitable for sharing on the social media.
An “out of Africa” camp set up near the cooperative was the setting for a day of dialogue and interviews between the influencers and the cooperative women. An “instagrammable” environment with high visual and emotional impact.
An influencers trip to inspire the creation of content for social media.