UNDER THE SUN
OF THE MAGNIFICENT
An influencers trip to Sri Lanka for a major jewellery brand
Famous gemmologist Patrick Voillot, director of a documentary series on Arte, accompanied 15 brand ambassadors on a trip to view precious gems in Sri Lanka and learn about their secrets.
A décor and workshops for the ambassadors to create content for social media. This influencers trip aimed to defend the brand’s authenticity: mission accomplished!