CHURCH & DWIGHT

This major American company specialising in hygiene and care products organises an annual convention bringing together all of its brands and distribution partners from around the world. This 10th edition had to be exceptional…

Dubai played host to this annual convention, which featured 3 highlights over 4 days.

The 400 delegates were treated to a fully choreographed plenary featuring 22 dancers, ambassadors for the company’s 165 products. A convention whose orchestration and staging were meticulously designed.

A Brand Camp was then held in the lounges of the JW Marriott hotel, giving each brand an opportunity to showcase its expertise, before continuing the discussions in a friendly, informal setting in a Dubai beach club reserved for the occasion.

To round off the seminar, a gala evening in the sands of the Dubai desert to celebrate BrandCamp’s 10th anniversary will leave a lasting impression: decorations, light shows, dancers, fire-eaters and, of course, a magnificent fireworks display between the dunes!

Dubai was the setting for this extraordinary event. The quality of its infrastructure and the contrast of its desert landscapes contributed to the success of this event.