PARFUMS CHRISTIAN DIOR

NATIONAL CONVENTION IN BRUXELLES
SCROLL
EVENTS PARTIES TRAVEL

DARE TO BE GOLD

DARE TO BE GOLD

Every year, we have the honour of organising the Parfums Christian Dior National Convention in France. In a break with tradition, Brussels was selected as the venue this year, where 300 brand sales representatives met for a decidedly digital Convention.

The project

Located a short walk from the Grand-Place, and booked exclusively for the occasion, the 5-star hotel Plaza was decked out in the brand’s colours for the convention. A former theatre next door to the hotel doubled up as the baroque setting for two days of plenary sessions. A morning packed with digital workshops attended by bloggers helped familiarise the staff with the use of social media. Glamorous yet sober and indeed effective!

Outcome

A foray into Belgium was much appreciated after years of meeting in France! A homely atmosphere with the exclusively-booked hotel and DJ entertainment for a lounge ambience by Dior!

Brussels is often wrongly overlooked when considering destinations to organise a seminar or convention. For it has a great asset, proximity, meaning there’s no need to lay on buses for a few days.

Estimate / Contact

Contact us at
+33 (0)1 55 20 07 67
Request here for an estimate
Contact us by email