PARFUMS CHRISTIAN DIOR

PARTY IN BRUSSELS
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EVENTS PARTIES TRAVEL

DARE TO WEAR
UNEXPECTED GOLD

DARE TO WEAR
UNEXPECTED GOLD

Every year, a huge gala night is thrown for 300 guests to wrap up the Parfums Dior National Convention. The theme Osez l’Or inattendu (Dare to wear unexpected Gold) was chosen to promote the perfume J’Adore.

The project

A 2-day convention, a morning of digital workshops and an incentive afternoon were rounded off with a glittering “Osez l’or inattendu” reception packed with surprises, starting with the guests’ glitzy outfits! Giant creatures from some glamorous planet in outer space led the guests in to dinner served at a 100-metre imperial table, used in film studios.

Outcome

A glittering reception to put the spotlight on the perfume J’Adore.

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