PARFUMS CHRISTIAN DIOR
IN A HIGH
Parfums Dior entrusted PREFERENCE EVENTS with the organisation of a gigantic make up contest pitting 250 make-up artists from all over the world against each other.
The Salle Pleyel played host to this outsize event, attended by 250 make-up artists and 125 models, directed by Peter Philips, Creative and Image Director of Christian Dior Makeup. After an hour of plenary sessions, the set opened up to reveal a backstage with 125 make-up tables. The 30 finalists paraded before the audience of 500 who came to applaud them prior to the closing reception.
Plenary sessions, back-stage, fashion show, cocktail buffet and reception: A high-reaching aim that was spot on thanks to faultless event logistics planning.